A conversion is:

  1. When someone reaches your landing page after clicking your ad or video
  2. Any interaction with your ad that can be measured, like watching a video for a certain length of time
  3. By definition when someone makes a purchase after clicking on your ad
  4. An action defined as valuable to your business that someone takes after clicking on your ad

Correct answer is:

An action defined as valuable to your business that someone takes after clicking on your ad


Explanation:

  • An action that’s counted when someone interacts with your ad (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.