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Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?
  • Search terms report
  • Impressions
  • Reach and frequency
  • Conversion tracking

 

Correct answer is:
  • Conversion tracking

 

Explanation:
  • If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.