Download PDF

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?
  • Search terms report
  • Impressions
  • Reach and frequency
  • Conversion tracking


Correct answer is:
  • Conversion tracking


  • If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.