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Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

 

 

  • Create new ad groups with several keyword match types
  • Create new ad groups with related keywords grouped together
  • Remove half of the keywords from the ad group
  • Create one ad group for every five keywords

 

Correct answer is:

  • Create new ad groups with related keywords grouped together

 

Explanation: 

Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.