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You’ve just opened your new bakery shop in Paris and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results? Enhanced cost-per-click (ECPC)

  • Cost-per-view (CPV)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-engagement (CPE)





The correct answer is:

  • Viewable cost-per-thousand impressions (vCPM)